Friday, November 8, 2002

8:00 am Registration

9:00 am Welcome - Vice Mayor of Cologne

9:30 am Your Web Presence

• designing web sites to sell
• site usability
• search engine models
• spiders
• pay-per-click performance
• pay per impression performance
• directory listings.

10:30 am Break

10:45 am How to sell software

• shareware/trialware
• direct web sales
• catalog sales
• agents/publishers
• Penetrating the US market
• Pricing your product
• Making your product sucessful

12:00 Lunch

1:00 pm Marketing

• day to day marketing tasks
• Advertising
• banner ads
• paid advertising
• specialty sites
• Getting to know your customers
• Publicity

2:00 pm Working with shareware sites

• Protecting your software from piracy
• methods to ensure protection
• commercially available wrappers
• rolling your own.
  

3:30 pm Break

3:45 pm How to choose an e-commerce partner (open forum)

Procedure and background of this session:

Let E-commmerce reps talk with authors and exchange views and opinions in a moderated manner.

• How does pricing effect me?
• What services should you look for.
• Do you need a backup provider?
• How do you test your provider?

5:00 pm Session ends

Saturday, November 9, 2002

9:00 am Joint marketing efforts and partnerships

• How to partner,
• When to partner
• What to look for in a partner
• What works and what doesn't
  
  10:30 am Break
  
  10:45 am E-Case studies of successful authors and after that : Easy Marketing - Innovative brain storming session.


• Develop marketing plans for fledgling products in a dynamic unusual format. Participants will divide into groups and brainstorm marketing ideas for products, then share the results. See how many ideas you get from the other participants in the session.

12:00 Lunch

1:00 pm Registration incentives

• Business programs
• Consumer programs
• Games

2:00 pm Tax law VAT/TVA/BTW issues

3:30 pm Break

3:45 pm Preventive thinking

• backups
• security
• firewalls
• crash recovery
  

4:30 pm Trademarks and copyrights

The difference between trademarks and copyrights how to and when to trademark or copyright means of protecting intellectual property.

5:30 pm Wrap Up