Friday, November 04, 2005
3.45 pm T O U R B R U S S E L S hosted by Digital River*
Saturday, November 05, 2005
8:00 am Registration
9:00 am Welcome
by the representative of the major of Brussels, Freddy Thielemans.
9:30 am Development Perspective: Features of the future10:00 am Break
10:15 am Software Protection and DRM
Shareware does not mean Freeware. On the other hand the border vanishes between shareware and commercial demoversions. So
it is important to think about software protection and DRM also for shareware vendors. It is not easy to find the balance between sharing the software freely, protecting it against illegal use and efficiency of development. The session discusses the following issues: - software protection, blessing or curse? - limitations of functionality - time limited versions - how to implement software protection - online/offline activation.
11:00 am Panel #1: Getting your software noticed12:00 Lunch
1:00 pm Search engine strategies - intermediate to advanced
techniques.
1:45 pm Running Your Own Affiliate ProgramA well run affiliate program can have a great impact on your sales.
This session we'll talk about running your own program and additionally how
ValuedClientSystem.com can automate that for the developer.2:15 pm Running an effective helpdesk system
2:45 pm Affiliate Marketing today
3:15 pm Break
3:30 pm Panel #2: Tips and techniques and user forum
4:30 pm Commercial performance & Alternative Methods to improve it. Candeo Technology Presentation of survey results
5:30 pm Session ends
7:30 pm Event* - Hosted by ACT
Sunday, November 06, 2005
9:00 am Microsoft PDC - News from LA9:30 am Registration Incentives - Games.
The trial version of the software is a key factor in the buying decision of the customer. Using suited registration
incentives can double the conversion rate.This talk shows how Lobstersoft fine-tuned the registration incentives of a game
10:00 am Break
10:15 am Web sites that work.
Many small company websites are put together with very little thought to design and structure. Over time, as
the products, scope and content of the website expand, fresh material is grafted onto the existing base, and a far from ideal structure often evolves. If a company's website is the
main outlet for their product, it is critical to ensure that it is a clear, effective and well-structured sales machine. The focus of my presentation will be to help the developer
improve the effectiveness of how their website communicate
11:00 am Classical concert
With works of Antonin Dvorak and Max Bruch. The Sofitel Astoria Hotel Brussels in cooperation with the ESWC e.V.*12:30 Lunch
1:30 pm Safer Downloads2:15 pm Panel #3: Selling and Marketing
3:15 pm Break
3:30 pm WinFX - next generation UI and communications framework for
Windows4:30 pm The "Shareware Kit" by Microsoft
5:30 pm Google AdWords - advanced
6:15 pm Wrap Up
--------------------------------------
Events at our conference*
1. TOURBRUSSELS
2. Event by ACT
Imagine a place of artistic beauty, luscious green parks, architectural masterpieces, impressive museums, top-notch cuisine, scrumptious chocolates and over 400 high-quality brewed beers.
T O U R B R U S S E L S
Friday, November 4 *Time: 3:45 pm
Meet in the lobby *Hotel Astoria Brussels
Koningsstraat 103 *
rue Royale * 1000After the sightseeing-tour at 7:30 p.m. Digital River invites the participants to:
Le Roi d'Espagne
2nd floor
Grand'Place,1
B-1000 Brussels
2005 Marks Belgium's 175th Anniversary and Brussels is in the center of the celebrations!-------------------------------------
Event - hosted by ACT
The Association for Competitive Technology (ACT) is a international education and advocacy group for the
technology industry. Focusing on the interests of small and mid-size entrepreneurial technology companies, ACT advocates for a “Healthy Tech Environment” that promotes innovation, competition and investment. ACT has been active
on issues such as intellectual property, international trade,e-commerce, privacy, tax policy and competition.More...---------------------------------------
Classical concert
with works of Antonin Dvorak and Max Bruch - The Sofitel Astoria Hotel Brussels in cooperation with the ESWC e.V.*
* The events are planned and paid by the relevant sponsors. The relevant sponsor is solely responsible for it and the ESWC e.V. - its board and members - bear no liability for them. All legal claims towards the
the ESWC e.V. or any individual in the organizational structure of personal or property damage or any harm due to natural or human-caused accidents or events are excluded. By taking part in these events the individual participant of company is aware of that and agrees with the conditions as set above.
Please note: Schedule may be subject to change due to unforseen circumstances
