Sunday, December 07, 2003
7.30 pm Welcome-Reception
Monday, December 08, 2003
8:00 am Registration
9:00 am Welcome
by the First Mayor of Cologne Angela Spizig
9:30 am Accessibility and Usability-
Your Web Presence10:00 am Digital Rights Management
- Do`s and dont`s
- Javascript errors and other "niceties"
- site usability
- Signup for a free site check of your own web
site in the afternoon.
10:30 am Break
10:45 am Pricing your product
- shareware/trialware
- direct web sales
- catalog sales
- agents/publishers
- Penetrating the US market
- Pricing your product
- Making your product successful
12:00 Lunch
1:00 pm Copy protection and measurement of software use and enforcement of intellectual property rights
- Importance of software protection (Seventh Annual BSA Global
Software Piracy Study)- Copy protection vs. DRM: measurement of use
- Software-based solutions (e.g. license numbers)
- PC-binding copy solutions
- The European Project PAIDFAIR
- commercially available wrappers
2:00 pm Log analysis and search engines and focussed marketing
- Deciphering the logs
- Integration of marketing efforts for better impact on the market
- rolling your own.
3:00 pm How to improve marketing tactics to increase your trial conversion rates3:30 pm Break
3:45 pm Developers panel
Procedure and background of this session:
Developers will be sitting on the panel. In a Q&A scheme different aspects will be dealt with. (e.g.)
- Borland Delphi and Kylix
- Implementing a shareware oriented programming approach
- Platforms
5:00 pm As signed up in the morning: Free site check of your own web site
5:30 pm Session ends
7:30 pm Casino night
Tuesday, December 9, 2003
9:00 am Affiliates and Joint marketing efforts and partnerships
- How to partner
- When to partner
- What to look for in a partner
- the next generation of affiliate partnerships
- Providing tools for affiliates to successfully market software
- What types of revenue to expect from affiliate relationships,
what do authors need to do to achieve that revenue- Two ways to increase customers: through traffic and through
increased distribution -what are the differences, why are both
important.10:00 am Online marketing to increase revenue worldwide
10:30 am Break
10:45 am E-Case studies of successful authors and after that : Easy Marketing - Innovative brain storming session.
Develop marketing plans for fledgling products in a dynamic unusual format. Participants will divide into groups and brainstorm marketing ideas for products, then share the results. See how many ideas you get from the other participants in the session.
11:30 am Activation as a piracy protection and license enforcement method.
12:00 Lunch
1:00 pm Customer support
- Cleaning up the inbox "mess"
- Consumer programs
- Games and the creation of a customer base
- Practical examples and developers experiences
2:00 pm E-commerce providers
2:45 pm Product support using mailing lists and web forums.
- Comparison of mailing lists and forums
- Why use a mailing list
- Rules and moderating
- Benefits of user group input - "The virtual community"
- Server software for running lists and forum
3:30 pm Break
3:45 pm The .NET- Concept and Longhorn
4:30 pm Resources management - an organizational framework
How to track your customers, from ad click to actual sale. This session is about click-thru rates, conversion rates and how to measure them. And of course, how to use this information for deciding where to spend your marketing money.
- Spending your money wisely.
4:45 pm Time management - an organizational framework
This is about how to get the most out of your limited resources as a shareware developer.You constantly have to balance between developing new features, customer support, marketing, and having a life. How do you decide what to work on next?
- Spending your time wisely
5:00 pm Open Root Server Network
The discussion about the rootserver vulnerability because of the US dominance has created a network of backbone root servers throughout Europe.
5:30 pm Wrap Up
7:00 pm Exclusive Medieval meal
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Event-Details
Willkommen-Reception sponsored by Digital River:* November 7, 2003
"He was a wise man who invented beer."
-Plato
When in Cologne, Germany ... we suggest drink lots of beer!
Place: Frueh Brauhaus :
In the heart of the city - close to "the cathedral" (any Cologner will know where it is) is a traditional brew house - that is known for its HERVORRAGENDE BIER!
Popular with locals and visitors alike the Frueh Brauhaus is home to a lively beer garden, medieval cellars and the main bar has front row views of the beautiful town cathedral - but really we just wanted to let you know there is ample room to drink ... and eat!
Starting time: 7.30 p.m
Event: To accompany the FREE flowing beer - Digital River is also hosting a lavish buffet of hearty and tasty German cuisine!
Join us to start out the Euroconference right!
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Casino night - Special event sponsored by Digital River * November 8, 2003
Time: 7.30 p.m -2.00 a.m.
Place: Maritim Hotel
Join Digital River as we host a night of fun and fast cards! We'll wine and dine you - as you play your way into multiple chances to win:
· iPods
· Digital Cameras
· Digital River merchandise
· And more!
Yes! At the end of the night, the players with the greatest winnings can trade in their phony money for real prizes!
Just like Las Vegas - the drinks will be free - We you a festive night - where you can relax, enjoy the plentiful munchies and a libation or two, or three or ...
And for those card sharks out there - we have just one thing to say - bring it on baby!
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Exclusive Medieval meal - sponsored by share-it!* November 9, 2003
Starting time: 7.00 p.m
Place: GIR Keller (five minutes walk from Maritim)
In connection with the ESWC 2003, share-it! would like to invite you to spend an evening, of a different kind, with us here in Cologne on Tuesday, December 9, 2003. Let yourself be transported from the digital age back to
the 13th century! Experience how knights dined and discover one of the oldest vaulted cellars in Cologne. With characteristic ambiance of this era, this will be an experience for all the senses!The 13th-century banquet begins with a ceremonial hand-washing in rose
water and the tying -on of a large napkin. As our guests, you will be greeted with a chalice of mead. Medieval “servants and maids" will be at your service after you have helped yourself from the glorious table set
with a rich array of foods.During the meal, you will be entertained by troubadours and minstrels who
will play music on authentic reproductions of historical musical instruments. The performance includes songs and dances from the Middle Ages and Renaissance.share-it! anticipates a good crowd and a very pleasant evening.
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* These events are planned and paid by the relevant sponsors. The relevant sponsor is solely responsible for it and the ESWC e.V. - its board and members - bear no liability for them. All legal claims towards the
the ESWC e.V. or any individual in the organizational structure of personal or property damage or any harm due to natural or human-caused accidents or events are excluded. By taking part in these events the individual participant of company is aware of that and agrees with the conditions as set above.
