Please start looking for details on the ESWC 2005 schedule after April 11, 2005.
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Friday, November 05, 2004
9.00 pm Welcome-Reception (self-payment according to your orders) at: L'Académie de la Bière (famous pub in La Petite France - 17 rue A. Seyboth)
Saturday, November 06, 2004
8:00 am Registration
9:00 am Welcome
by the representative of the major of Strasbourg, Fabienne Keller
9:30 am Bits and Pixels - Increase your shareware revenues by focusing on what's important.A shareware developer has to do many things: programming, marketing, support, etc. The time you spend on each activity should change during the lifecycle of your product. This session describes the three phases
of a shareware product, and which activities are most important in each of them. This helps you to spend your resources where they are most effective.
10:15 am Break
10:30 am A Global Solution for a Global Economy
11:00 am Panel #1: Publicity and Promotion
12:00 Lunch
1:00 pm Securing your Online Business Success Using Network MonitoringShareware authors usually sell most products online via their website. So the availability of the website is more than crucial for business success. This lecture will introduce the basics of website and network monitoring. Based on the needs of a sample shareware author who runs his LAN, leased line, website and mailserver we will build a common sense monitoring strategy.
1:30 pm Writing documentations using DocBookBenefits from writing in DocBook (lots of output solutions, easy CVS solutions, easy maintenance...). Which tools to use (oXygen, Eclipse, XML Spy...)
2:00 pm Writing Help that Gets ReadTips Tricks and Pitfalls includes:
- Why do you need help at all? ("Nobody reads the manual.")
- Why good documentation saves you money.
- Good help is a legal requirement -- EU legislation, IKEA Act
- Who are you writing for? What do your users know?
- How do you write help so that it gets read?
- How do you structure help so that it gets read?
- Common mistakes in structure, presentation and style
- The use of humour
- The use of screenshots and graphics
- The Quick Start section
- Tutorials
- Wizards
- How-Tos
- The uses of the various help technologies -- popups, context help, training card help, breadcrumb trails, tooltips, manuals, online help etc. Where to use them and why.
- Program design as an integral part of the help
- Who should write the help and why?
- Help and documentation as part of the development process
- Beta testers as part of the development process
- When is help annoying rather than useful? Finding the balance between too much and not enough.
- KISS! (Keep It Simple Stupid!)
2:30 pm Help for Shareware -- Technical
- WinHelp / HTML Help / browser-based HTML / PDF -- differences, pros
- Functionality of the various available technologies and formats (windows, popups, macros)
- Integrating help with your application
- Context-sensitive help - by keyword and by context number
- Online help as a complement to integrated help (tooltips, dialogs, wizards, context-sensitive help, What's This?)
- What do you have to deliver to the customer?
- Writing help -- Help & Manual as a universal help tool
3:00 am Break
3:15 pm Panel #2: Application Development
Developers will be sitting on the panel. Different aspects will be dealt with in a Q&A scheme. (e.g.)
- Borland Delphi and Kylix
- Implementing a shareware oriented programming approach
- Platforms
4:30 pm A Search engine success - a hands-on guide to being found
A practical guide to all the steps involved in optimising an existing website for the search engines. Starting with the logs, the research, and how to use the information gleaned, and how to measure the results.
5:30 pm Session ends
7:30 pm Exclusive Evening Event "Four Corners of the World" sponsored by DR Shareware*
Sunday, November 07, 2004
9:00 am Tracking where your sales come from.Strictly technical and for developers.
9:30 am Web log analysis - Going for Gold!
A "live" web log analysis, showing what to look for in logs, what to use to find it, how to find it, and what to do with the information.
10:15 am Break
10:30 am Google Adwords
11:00 am Panel #3: Commercial issues
eCommerce and commercial options12:00 Lunch
1:00 pm What's new in .NET 2.0 and Visual Studio 2005?2:00 pm Panel #4: Customer Relationships
3:00 pm Break
3:15 pm Digital Rights Management and Software Protection
Market overview of DRMS and Software Protection + live demonstration of solutions
4:30 pm Securing your online-business (technical)
5:00 pm Affiliate Marketing Today
5:30 pm Wrap Up
7:30 pm Reception by the ESWC e.V.
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Event-Details
Saturday, November 06, 2004
Exclusive Evening Event "Four Corners of the World" sponsored by DR Shareware
Starting time: 7:30pm
Place: Hotel SOFITEL,
Hall: Vauban+Brant+Rouget-de-L´IleEach DR Shareware Platform comes from a different corner of the world. We would like to treat you to a bit of this distinctive atmosphere by taking a tour around the world. Come join and learn each culture, local delicious food, cocktails, music and typical contests to win great prizes!
To learn more, please take a look at: FourCornersOfTheWorld.pdf
The DR Shareware team looks forward to spending a delightful and unforgettable evening with you!
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Détails d'évènement
Évènement exclusive « Four corners of the World » sponsorisé par DR Shareware
On commence à 19:30 h
Lieu : Hôtel SOFITEL,
Salle: Vauban+Brant+Rouget-de-L´IleChaque plate-forme de DR Shareware vient d'une autre partie de monde. Nous vous offrons une pièce de cette claire atmosphère en voyageant le monde entier. Participez et apprenez chaque culture, des plats régionaux, des cocktails, de la musique et des jeux typiques pour gagner des prix.
Vous trouverez plus d'information sur: FourCornersOfTheWorld.pdf (disponible seulement en anglais)
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* These events are planned and paid by the relevant sponsors. The relevant sponsor is solely responsible for it and the ESWC e.V. - its board and members - bear no liability for them. All legal claims towards the
the ESWC e.V. or any individual in the organizational structure of personal or property damage or any harm due to natural or human-caused accidents or events are excluded. By taking part in these events the individual participant of company is aware of that and agrees with the conditions as set above.-------------------------------------------------------
