 |
| Participants
list* |
|
| Friday,
November 2nd, 2007 * |
| 08:00
pm |
Welcome-Reception
at the "Frueh"
(Please buy your own food and drink)
|
| Saturday,
November 3rd, 2007 |
| 08:00
am |
Registration
|
| 09:00
am |
Welcome
to Cologne 2007 by
Founder and President David Boventer
|
| 09:05
am |
Keynote
Address
Asa Dotzler (Firefox)
+ panel discussion
... Michael
Lehman
... Marck
Pearlstone
|
| 09:30am |
Panel
#1: Is it time for a revolution in marketing?
... Dave Collins (SharewarePromotions)
... Adriana Iordan (Avangate)
... Daryosch Homa (asknet AG)
|
| 10:30
am |
William
Rayer from Ubercode
Software - Starting an ISV
The experience of starting and
running your own micro ISV (uISV). Also I discuss do's and don'ts
of ISV startup, and the many potential traps, most of which I've
experienced first hand!
|
| 11:00
am |
--
Break -- |
| 11:30
am |
Google AdWords ... The Next Level!
Dave Collins (SharewarePromotions)
and Thomas Wetzel
Taking your AdWords account to
the next level.
Stop wasting money.
Stop throwing money away.
Improve your ROI.
|
| 12:30
pm |
--
Lunch -- |
| 13:30
pm |
Earn more money with new license models
Rüdiger
Kügler (WIBU-SYSTEMS)
...Which
license (sales) models are used in other branches?
...Which license models can be found if we take a look at these
...branches?
...How to realize these license models in Software?
...Some examples, how Software vendors are currently using such
...models sucessfully
...Some more license types such as: "Cold/Hot Standby licenses"
...Overflow licenses
|
|
02:30 pm
|
Panel
#2:
DRM and software licencing models
...
Rüdiger Kügler (WIBU-SYSTEMS)
...
Anna-Jayne
Metcalfe (Riverblade
Ltd)
Copy
Protection for software. Does Shareware need copy protection, how
to realize a good copy protection, Try before you Buy versions,
Limited version with compiler switches.
|
|
3:30 pm
|
--
Break -- |
| 04:00
pm |
Andy
Brice - (Oryx
Digital)
Increasing
conversions through better usability
In an age of try-before-you-buy, wide choice and diverse customers
(not all of whom are techies) it is imperative that your software
is easy-to-use if you want to convert downloads to sales. This
talk will discuss ways in which you can improve the ease of use
of your product
|
| 05:00
pm |
SEO
optimization and online promotion
Marius Florian Mailat
The
quest for inexpensive and effective ways to drive more web traffic
is never-ending for small to mid-sized e-commerce sites that lack
the advertising budget to pay for massive pay-per-click and broadcast
media campaigns. Generic or "organic" search engine placement,
long the customary supplier of new visitors for these types of web
sites, is becoming more difficult to achieve as competition for
the coveted "Top 10" search engine ranking heats up.
New strategies for marketers have been developing over time, and
two of the top-rated contenders are now Search Engine Optimization
(SEO) "safe" postings to search engines, web directories,
and submission of SEO-based articles to the top article repositories.
These methods combined with some essentials SEO steps can bring
an important increase in visitors and sales.
|
| 05:45
pm |
Session
ends |
| 07:30
pm |
Event*
|
| Sunday,
November 4th, 2007 |
| 09:00
am |
Bob
Walsh - (47Hats)
Getting Things Done in your microISV
One of the hardest challenges of starting and running a microISV
is managing yourself to get things done.
In this talk, I'll be exploring the concepts and techniques for
applying David Allen's Getting Things Done methodology to running
and improving your microISV, offering several tips and techniques
for dealing with the information overload all microISVs face, and
suggest some of the ways you can get more value and results from
your microISV efforts.
|
| 10:00
am |
Independent Innovation
Michael
Lehman
People
all over the world are starting companies to distribute digital
intellectual property. MicroISVs are on the forefront of this new
wave. Michael Lehman from Microsoft shares his thoughts, and asks
your opinions, about how MicroISVs both lead and learn from this
latest megatrend.
|
| 11:00
am |
--
Break -- |
| 11:30
am |
Panel
#3: ISV business - how to make it effective.
...
Laurentiu Ghenciu (Avangate
BV) – Sales Manager
... Dave Collins (SharewarePromotions)
...
Bob Walsh (47Hats)
... Mike Culver (Amazon)
... Adrian Grigore (Lobstersoft)
|
| 12:30
pm |
--
Lunch -- |
| 01:30
pm |
Life
in a Post Web 2.0 World
Mike
Culver (Amazon)
There will be two focuses to this presentation. The first is a look
at what Amazon is up to in the Web Services space (hint: if you
think "books" you are in for a huge surprise!). Second
is a look at where the software and computing industry is headed,
and some thoughts about the market opportunity for your community.
|
| 02:30
pm |
Panel
#4:
The role of the Internet in being a successful ISV
...
Cristian Badea (Avangate
BV) - Chief Information Officer
... Bob Walsh (47Hats)
... Mike Culver (Amazon)
... Peter Van Hove (Smart
Projects)
... Sandra
Erb (Lobstersoft)
...
Anna-Jayne Metcalfe (Riverblade
Ltd)
... Tetyana Franke (share-it!
- Digital River)
|
| 03:30
pm |
--
Break -- |
| 04:00
pm |
Blogging
for microISVs: what's the payoff?
Bob Walsh - (My
Micro-ISV)
Blogging and social networks are powerful ways of connecting
to prospective customers. But like most things, there's a few right
ways and a lot of wrong ways for a microISV to blog. In this talk,
I'll be covering why you need to blog, how to define a blog that
works for you, and some of the pitfalls and traps to avoid. We'll
also take a look at social networks and what you need to know about
them.
|
| 05:00
pm |
Web
design mistakes
Dave
Collins (SharewarePromotions)
Some examples of what not to do with your
'shop front'. If there is enough time at the end, the brave can
submit their own web sites for scrutiny!
|
| 05:30
pm |
Wrap
Up |
|
07:00 pm
08:00 pm
|
Glamourous
Reception and celebration
by the ESWC e.V.
Epsilon
Award Presentation
In the name of the Chief Mayor of Cologne, Fritz Schramma (Welcome
address) ), Mr. Herbert Gey, Head of the Economical council
comittee of the city of Cologne, will present the Epsilon Award
to the winner at the Marriot hotel.
Epsilon-Award©
für extraordinary independent Software
Developement
|
Carnival
time in Cologne in Europe
Suitable
for that time of the year, that marks the beginning of the
traditional carneval season of Cologne, a programm of carnival
happenings will bring the spirit and laugh of "koelsche"
culture in to the European Software Conference. Starring will
be the European Carnival Prince and Princess of the year 2007.
Kumm loos ma fiere! (local Cologne dialect: meaning: Hey,
let us celebrate!)
Sponsored
by Digital
River
|
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| |
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| |
Schedule of
Oktober 22, 2007)
(to be updated without further notice)
|
| |
| */+Event-Disclaimer:
Diese Events werden entweder geplant und bezahlt durch unsere
Sponsoren (*) oder aber durch den ESWC e.V. (+) - und hier
gilt das Selbstzahlerprinzip - das heißt jeder zahlt
für die in Anspruch genommenen Getränke und Speisen.
Der jeweilige Sponsor bzw. der individuelle Teilnehmer bei
Selbstzahler-Event ist alleine dafür verantwortlich und
der ESWC e.V. - sein Vorstand und Mitglieder - haften in keiner
gesetzlich möglichen Form.Alle gesetzlichen Ansprüche
gegenüber dem ESWC e.V. oder einen anderen Mitarbeiter
des Planungsteams sind grundsätzlich in Bezug auf persönlichen
Schaden oder Schaden und Verlust von Eigentum - oder Schäden
aufgrund von Naturereignissen oder Unfällen oder terroristischen
Anschlägen ausgeschlossen. Mit der Teilnahme an diesen
Events erklärt sich jedes Individuum und jede Firma mit
diesen Bedingungen einverstanden. |
|
|
