Alwin Hoogerdijk
The Art of Ignoring

You’ve got your hands full, doing development and customer support.But then the experts tell you that you should:
Do SEO, run Adwords, split test your site design, fight piracy, fix your trial edition, send newsletters, write press releases, tweet on Twitter, create mac apps, register your trademarks, publish articles, find affiliates, track your sales, do retail, localize your software, create mobile apps, move to web apps, optimize your shopping cart, etc, etc….

Aston Fallen
President asknet Inc

Global reach and emerging markets – eCommerce in North America and Europe versus Asia, Eastern Europe and Latin America

Juergen Weichert
deal united GmbH

Conversion 3.0 – the next level in creating incremental revenue

How to Monitor and Protect Your Reputation Online

What is the effect of social media on your business reputation, how can you build an online reputation and how to "clean up" the bad publicity as needed when this occurs? Which tools to use for monitoring the buzz about you and your products, what are the best practices and how to cope with the negative reviews listed in the search engines. The presentation will examine the strategies and tactics software authors should employ to get a positive reputation and leverage it to foster customer loyalty.

Andrew Kazyrevich - Codevanced

Distributed Agile Development

Looking for flexibility and responsiveness intrinsic to agile approaches, distributed teams have to face a lot
of challenges unknown to colocated ones. Their success or failure in adopting to the environment is often a question
of success or failure of the project.

Social Media for startups/microISVs

Tetyana Franke- Business Unit Manager - share-it!
Digital River

How and Why Does an Email Campaign Work? - Top tips to effective email campaign

What is email marketing? What is its success rate? Which online marketing strategy works with all kind of products? All you need is an effective plan and right instruments!

Johanna Buckentin Senior Director -
DR globalDirect

Affiliate Systems: Using Coupons to Help Get You Through the Economic Slump

This presentation will provide stats on the industry trends in coupon use, traffic to coupon sites, and sales results associated with coupon usage, as it relates to software. It will also expand on how to effectively put marketing deals together for both affiliates and publishers.

Rüdiger Kügler-
WIBU- SYSTEMS

Hacker Reverse Engineering Uncovered

- against reverse engineering
- against pirate copies

Dave Collins - SharewarePromotions

An A to Z of online marketing

A comprehensive guide to online marketing through the alphabet that guarantees to give even the most experienced of online marketers some new ideas!

Thomas Neudert
IBM Software Group

IBM's Software Strategy - open services in a secure web environment

Web 2.0 forces companies to adapt products faster. This can happen only by using open development platforms and processes -> http://jazz.net . It is time to leave the way proprietary software has paved so long and head in the new direction of service oriented coding, giving customers more value -> http://www.open-services.net

Web 2.0 also forces companies to think about security in another way. Hackers are no longer attacking for pride and ego, but for profit and property. Software is now the most common target of exploitation, specifically Web applications --> http://www.ibm.com/services/us/iss/xforce/trendreports/

-- Break --

Dirk Heidemann
Deutsche Telekom AG

Telco capability integration into web applications

Adding Telco capabilities such as voice functionality or location information into applications is an idea that leapfrogs conventional computing and opens new opportunities and value for telcos, developers and end-customers. Deutsche Telekom provides access to its capabilities through its developer portal

In this session we will share with you our ideas and would like to openly discuss your ideas and your future requirements.

Olga Blazhevich & Vladislav Elizarov
Softkey

The Russian Software market

What is typical for the Russian market? How to enter Russian market? How is Softkey able to help entering Russian Market.

*/+Event- und Networking-Dinner-Conditions: At 07:30 pm on Saturday and at 08.:00 p.m. on Sunday until latest 11:00 p.m. there will be the networking dinner at the Kempinski Conference hotel. These two networking dinners (with one beverage) are included with the full conference registration. (140 or 165 Euro).

After this networking dinners there will possibly be additional events that are free to access for all participants.

These events are either planned and payed for in coordination with a sponsor or solely by the ESWC e.V. If planned by the ESWC e.V. you pay what you eat or drink (especially at the Friday Pre-Event). The relevant sponsor or the individual participant at events where you pay what you eat or drink is responsible for the event itself. No member of the ESWC e.V. or member of the board can be made responsible in any legal form. All legal claims towards the ESWC e.V. or any appointed representative of the ESWC e.V. concerning personal or injury or damage or loss of property or belongings, or due to natural catastrophies, accidents or terrorist actions - are excluded. By taking part in these events every individual participant and any company or business entity declares its consent to these conditions. Any registered participant may take part in these events. Additional persons (friends, spouses, partners, family etc.) receive - on written request - an access badge free of charge, that is exclusively valid only for the concerned event. Only through this written note the participation of additional persons is possible. Please register additional persons until October 15, 2009 by writing to event <at> euroconference.org. Please keep the confirmation by the ESWC in printed form with you. Thank you very much for your understanding.!

*The compilation of our schedule is an evolutionary process in its best sense, since it is open to suggestions and ideas of creative people like you. Therefore changes and alterations to this schedule may happen without further notice.

Current version as of November 2, 2009