Jon von Tetzchner
Chief Executive Officer of Opera
A collective approach to driving mobile Web adoption?"

The Mobile Web has arrived, but what does the industry need to bring it to the
next level? There's a tendency for operators to adopt the "walled approach" in the U.S. This further fragments the industry where different
players are implementing various approaches for consumers to access the Internet while on-the-go. What does the industry need to do collectively to propel the adoption of the mobile Web and applications where user
experience is paramount to the success?

Janaina Pilomia
Forum Nokia
Developers as mobile solution providers to build easier mobile
web for users

Forum Nokia's approach towards mobile web developers is to
encourage growing of open ecosystem where web services, mobile
developers and finally handset owners, as well as other stakeholders
such as content owners and advertisers, will each benefit and result as a scalable model ending up with creation of easier mobile web experience for end users. The presentation discusses the model from different perspectives and introduces a new kind of opportunity for mobile web developers and companies.

- User perspective - what should mobile web be like?
- Ecosystem and model - everyone wins
- Nokia's approach and examples

William Rayer - Ubercode.com
A question of trust - the strange history of Visual Basic.

William talks about Visual Basic - at one time the world's most common computer language. He examines Microsoft's reasons for replacing it, what this means for new programmers, and what to do about it.

Dave Collins - SharewarePromotions
& Thomas Wetzel - Outlookmarket
Advanced Google AdWords

Andrew Kazyrevich - Codevanced
Commenting code

There are different approaches about commenting code, ranging from ignoring comments to commenting everything you can. Paradoxically, the issue is that important because comments seem to be so much insignificant comparing to the real code. All decisions about whether to comment or not should be as quick as possible and the price of revisiting a decision is high.

Mark Iverson - Group VP - Digital River
The Status of the Global Online Software Industry

Denise Purtzer, Channel Development Manager- Digital River
Affiliate Marketing: Best Practices and Insider Tips

Panel on recession and the software industry

Dave Collins - SharewarePromotions (Mod)
Sharon Housley- Notepage Inc
Mark Iverson - Group VP - Digital River

This panel will consider the effects of the recession on the software industry. The panellists will give their own insights, experience and predictions, and will focus on as many practical considerations as possible. What steps may be taken to lessen the blow? How to maintain sales and/or reach new markets. Questions are welcome!

Simone Brunozzi - Amazon
Amazon Web Services
(S3, EC2, SQS, SimpleDB, EBS)

The integration of software activation within the software is done easily and fast. When all processes from A to Z are well automated, this is a boon for a software vendor. For the trouble-free integration the activation should be considered
in both processes: for sales and support. For the sales process, the easy implementation to standard shop solutions is necessary. For the support process a goodwill handling for the use of new PCs is required. The lecture explains the implementation of activation solutions via SOAP based protocols to standard shop solutions as well as mechanisms and control equipment for the goodwill activation.

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