The ESWC (e.V.) thanks the following sponsors,
that make this event possible in 2010:
Superb Sponsors:
Premiere Sponsors:
Supporting Sponsors:
Standard Sponsors:
Media Partners:
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| Friday, November 6th, 2009* | ||||||
| 07:30 pm |
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| Saturday, November 7, 2009* | ||||
| First track | Second track | |||||||
| 08:00 am |
Registration
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| 09:00 am |
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| 09:05 am |
Keynote-Message
by The
Codeplex Foundation provides a framework to facilitate the participation
of corporate software developers in open source projects, either through
intellectual property contributions to the foundation or through time
volunteered under the auspices of the foundation to enable development
work on open source projects. |
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| 09:45 am |
Alwin
Hoogerdijk You’ve
got your hands full, doing development and customer support.But then
the experts tell you that you should: |
Aston
Fallen Global reach and emerging markets eCommerce in North America and Europe versus Asia, Eastern Europe and Latin America |
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| 10:30 am | -- Break -- | -- Break -- | ||||||
| 11:00 am |
The Symbian Foundation - Technical perspectives |
Gilles
Pardon Developing successful business in China -
Description of the Chinese economies in comparison to the rest of the
world |
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| 11:45 am |
Andy
Brice Marketing for microISVs - embracing the "dark" side? Is marketing necessary? How can we market effectively as microISVs? Is it possible to market effectively without being evil? Marketing myths, positioning, brand, pricing, promotion...and as much else as I can fit into 45 minutes.
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Laurentiu
Ghenciu 5 Tried and tested ways to increase conversion rates Nowadays, having a Smart High Conversion Strategy is essential for your online software business thats why we have tried and tested multiple ways to help our vendors increase their shopping-cart conversion rates. Sometimes, small changes may boost your conversion rates dramatically. Adriana will present fresh eCommerce Best Practices which include: Usability, A/B testing and advanced Analytics elements, sustained by our software vendors case studies? |
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| 12:30 pm | -- Lunch break - | -- Lunch break -- | ||||||
| 01:15 pm |
Juergen
Weichert Conversion 3.0 the next level in creating incremental revenue |
Adriana
Iordan
Web Marketing Manager - Avangate How to Monitor and Protect Your Reputation Online What is the effect of social media on your business reputation, how can you build an online reputation and how to "clean up" the bad publicity as needed when this occurs? Which tools to use for monitoring the buzz about you and your products, what are the best practices and how to cope with the negative reviews listed in the search engines. The presentation will examine the strategies and tactics software authors should employ to get a positive reputation and leverage it to foster customer loyalty. |
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02:00 pm |
Dave Collins - SharewarePromotions Google
AdWords has changed massively over the last
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Johanna
Buckentin Senior Director - Site Testing: How to Optimize Your Site to Increase Your Sales |
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| 03:00 pm |
Robert Martin
Tips, Advice & Best Practice
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Alwin
Hoogerdijk
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03:45 pm |
-- Break -- | -- Break -- | ||||||
| 04:00 pm |
Andrew Kazyrevich - Codevanced Distributed Agile Development Looking
for flexibility and responsiveness intrinsic to agile approaches, distributed
teams have to face a lot |
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| 04:45 pm |
Tetyana
Franke- Business Unit Manager - share-it! How and Why Does an Email Campaign Work? - Top tips to effective email campaign What is email marketing? What is its success rate? Which online marketing strategy works with all kind of products? All you need is an effective plan and right instruments! |
Johanna
Buckentin Senior Director - Affiliate Systems: Using Coupons to Help Get You Through the Economic Slump This presentation will provide stats on the industry trends in coupon use, traffic to coupon sites, and sales results associated with coupon usage, as it relates to software. It will also expand on how to effectively put marketing deals together for both affiliates and publishers. |
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| 05:30 pm |
Rüdiger
Kügler- Hacker Reverse Engineering Uncovered -
against reverse engineering |
100 SEO methods to optimize your software site
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| 06:15 pm | Session ends | Session ends | ||||||
| 07:30 pm | Networking-Dinner by the ESWC at the Conference Hotel* | |||||||
| Sunday, November 8th, 2009 | ||||
| 09:15 am |
Raj
Barman - President and CEO - In many cases, software manufactures can gain additional revenue from their e-commerce website. A Backup CD/DVD solution improves end-user satisfaction by giving the user peace of mind that they have a physical copy of the software in the event of a crash. When a user orders a physical copy, businesses can take advantage of branding the CD/DVD with additional software offerings and cross-sell new products. Marketing Directors and VPs are being asked to create new sources of revenue, easily; a Backup CD/DVD solution is the answer. |
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| 10:00 am |
Dave Collins - SharewarePromotions An A to Z of online marketing A comprehensive guide to online marketing through the alphabet that guarantees to give even the most experienced of online marketers some new ideas! |
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| 10:45 am |
Peter
Kirchner - Program Manager ISV- Seamless integration into the operating system and the faultless execution of applications are key factors for the satisfaction of customers using software. What do developers have to consider in the process of developing and updating their applications with the goal of executing applications on Windows 7 at the best? This presentation shows the key points you have to consider developing applications as well which new APIs of Windows 7 you can leverage. Restart & Recovery, the new taskbar, or the Windows Application Compatibility Infrastructure are some topics you should know if you want to develop for Windows 7. Last but not least you can learn how to find compatibility issues and what solutions exist in terms of coding, configuration, or using tools. |
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| 11:45 am |
Matthew
( Meir)
Silverman -
PayPro
Global
The 3rd Generation of Order pages -History
of order pages |
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| 12:30 am |
--
Lunch break -- |
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| 01:30 pm |
Tetyana Franke - Digital River State
of the Global e-Commerce Software Sales |
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| 02:15 pm |
Thomas
Neudert Web 2.0 forces companies to adapt products faster. This can happen only by using open development platforms and processes -> http://jazz.net . It is time to leave the way proprietary software has paved so long and head in the new direction of service oriented coding, giving customers more value -> http://www.open-services.net Web 2.0 also forces companies to think about security in another way. Hackers are no longer attacking for pride and ego, but for profit and property. Software is now the most common target of exploitation, specifically Web applications --> http://www.ibm.com/services/us/iss/xforce/trendreports/ |
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| 03:00 pm |
-- Break -- |
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| 03:15 pm |
Managing
team of remote developers --
how to prevent legal problems in future related to trademarks, patents
and so on. |
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| 04:00 pm |
Dmitry
Starostenkov of Perpetuum
Software Merging of ISV and custom development companies: benefits of cross-selling How to reach synergetic effects through smart combination of key ISVs and custom development competencies.How to organize cross-selling of services through products. |
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| 04:30 pm |
Dirk
Heidemann Telco capability integration into web applications Adding Telco capabilities such as voice functionality or location information into applications is an idea that leapfrogs conventional computing and opens new opportunities and value for telcos, developers and end-customers. Deutsche Telekom provides access to its capabilities through its developer portal In this session we will share with you our ideas and would like to openly discuss your ideas and your future requirements. |
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| 05:30 pm |
Olga
Blazhevich & Vladislav
Elizarov The Russian Software market What is typical for the Russian market? How to enter Russian market? How is Softkey able to help entering Russian Market. |
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| 06:15 pm | Wrap Up | |||
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07:00 pm
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Reception and celebration Epsilon
Award Presentation In the name of the Chief Mayor of Berlin, Klaus Wowereit the Epsilon Award will be presented to the winner. Epsilon-Award© für extraordinary independent Software Developement | |||
| 08:00 pm to 11 p.m. | ||||
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*/+Event- und Networking-Dinner-Conditions: At 07:30 pm on Saturday and at 08.:00 p.m. on Sunday until latest 11:00 p.m. there will be the networking dinner at the Kempinski Conference hotel. These two networking dinners (with one beverage) are included with the full conference registration. (140 or 165 Euro). After this networking dinners there will possibly be additional events that are free to access for all participants. These events are either planned and payed for in coordination with a sponsor or solely by the ESWC e.V. If planned by the ESWC e.V. you pay what you eat or drink (especially at the Friday Pre-Event). The relevant sponsor or the individual participant at events where you pay what you eat or drink is responsible for the event itself. No member of the ESWC e.V. or member of the board can be made responsible in any legal form. All legal claims towards the ESWC e.V. or any appointed representative of the ESWC e.V. concerning personal or injury or damage or loss of property or belongings, or due to natural catastrophies, accidents or terrorist actions - are excluded. By taking part in these events every individual participant and any company or business entity declares its consent to these conditions. Any registered participant may take part in these events. Additional persons (friends, spouses, partners, family etc.) receive - on written request - an access badge free of charge, that is exclusively valid only for the concerned event. Only through this written note the participation of additional persons is possible. Please register additional persons until October 15, 2009 by writing to event <at> euroconference.org. Please keep the confirmation by the ESWC in printed form with you. Thank you very much for your understanding.! *The compilation of our schedule is an evolutionary process in its best sense, since it is open to suggestions and ideas of creative people like you. Therefore changes and alterations to this schedule may happen without further notice. Current version as of November 2, 2009
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Software Conference and Epsilon Award
Microsoft is a registered trademark of Microsoft Corporation