Dave Golden - Infacta
Software, Marketing & Engaging with your Audience

Building software that solves a problem for yourself is relatively easy.Solving that problem for a wider audience and building a software business around it involves marketing.

Buying into outdated strategies, vested 3rd party interests, half truths, and getting too distracted by the ever growing variety of channels and technologies can damage your chances of success.

Let me share with you our experiences, both good and bad, with building software and marketing it.

Adriana Iordan
Web Marketing Manager - Avangate

Conversion Optimization - Tools & Best Practices to Do it Yourself

What’s your conversion rate? Are you sure you’re giving it your best shot? Adriana will share some of her tested conversion optimization tips to increase sales. She will highlight some hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by our software vendors’ case studies. Sometimes small improvements can dramatically boost your conversion rates.

Rüdiger Kügler-
WIBU- SYSTEMS

Obfuscation vs. Encryption – What is best to protect you against reverse engineering and for the protection of your intellectual property

This presentation shows different technologies to obfuscate assemblies and gives an overview of tools, which use these techniques. Live examples demonstrate which protectionary level they offer. „Skript Kiddy, Hobby Cracker, Pro Cracker orTop Cracker.“ As an alternative the encryption of executable code by a software protection - here as an example CodeMeter is demonstrated and possible threats by a cracker analysed.

Iulian Brayer
eCommerce Business Consultant
Avangate

Developing trust for your software business

A strong and credible brand name is one of the most important factors driving product sales. Building a trusted brand takes much more than running ads and fancy marketing. Learn some tips and techniques for developing trust for your emerging product and brand names as well increasing product exposure through corporate partnerships vendor cross pollination.

Martina Grom
atwork information technology

Cloud in the Microsoft environment.
(MS Online Services and Azure)

Steven Cranston (Global Sales Director) & Matthias Mondini (Head of Account Management) Softonic
Advertising in the software market

-- Break --

Trayan Nikolov (Gate2Shop)
Changing online payment landscape and how this effects your business.

Insights into different countries’ payment cultures, key specifics, important figures and future trends. What impact can a well-tailored strategy have on your business?

-- Break --

M. C. Battilana
Founder and CEO- Cloanto

Software Update Strategies

Haymo Meran
Aloha Editor

Interfaces for the future of editing content.
How will we edit content in 2012?

Hundred Millions of users per day edit and produce content online. While internet usage changed to social media and clouded applications with a high user experience, the interfaces for editing content did not change substantially over the last 5 years. Different approaches in order to change that emerged. One of of these solutions is not seeing content as rich text but rather as semantically structured and linked information.

The Editor should be easily integrate-able into any application like Typo3, drupal, midgard or any other.To point that out we show how the open-source project Aloha Editor hides the technical complexity of semantics behind an easy to use interface. Drag and drop minimizes clicks and with HTML 5 under the hood a high compatibility to other application is guaranteed.

Gilles Pardon
Softdatabase

The Chinese Software market

*/+Event- und Networking-Dinner-Conditions: At 07:30 pm on Saturday and at 08.:00 p.m. on Sunday until latest 11:00 p.m. there will be the networking dinner at the Conference hotel. These two networking dinners (with one beverage) are included with the full conference registration. (150 or 170 Euro).

After this networking dinners there will possibly be additional events that are free to access for all participants.

These events are either planned and payed for in coordination with a sponsor or solely by the ESWC e.V. If planned by the ESWC e.V. you pay what you eat or drink (especially at the Friday Pre-Event). The relevant sponsor or the individual participant at events where you pay what you eat or drink is responsible for the event itself. No member of the ESWC e.V. or member of the board can be made responsible in any legal form. All legal claims towards the ESWC e.V. or any appointed representative of the ESWC e.V. concerning personal or injury or damage or loss of property or belongings, or due to natural catastrophies, accidents or terrorist actions - are excluded. By taking part in these events every individual participant and any company or business entity declares its consent to these conditions. Any registered participant may take part in these events. Additional persons (friends, spouses, partners, family etc.) receive - on written request - an access badge free of charge, that is exclusively valid only for the concerned event. Only through this written note the participation of additional persons is possible. Please register additional persons until October 15, 2010 by writing to event <at> euroconference.org. Please keep the confirmation by the ESWC in printed form with you. Thank you very much for your understanding.!

*The compilation of our schedule is an evolutionary process in its best sense, since it is open to suggestions and ideas of creative people like you. Therefore changes and alterations to this schedule may happen without further notice.

Current version as of November 03, 2010