Robert Martin
Infacta

Adriana Iordan
Web Marketing Manager - Avangate

2010 is The Year of Conversion Optimization - Tools and Best Practices to do it yourself

What’s your conversion rate? Are you sure you’re giving it your best shot? Adriana will share some of her tested conversion optimization tips to increase sales. She will highlight some hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by our software vendors’ case studies. Sometimes small improvements can dramatically boost your conversion rates.

Rüdiger Kügler-
WIBU- SYSTEMS

Laurentiu Ghenciu
VP of Global Sales & Marketing - Avangate

Developing trust for your software business

A strong and credible brand name is one of the most important factors driving product sales. Building a trusted brand takes much more than running ads and fancy marketing. Learn some tips and techniques for developing trust for your emerging product and brand names as well increasing product exposure through corporate partnerships vendor cross pollination.

Martina Grom
atwork information technology

Cloud in the Microsoft environment.
(MS Online Services and Azure)

Tomás Diago (Softonic)
Advertising in the software market

Yuval Ziv (Gate2Shop)
The latest technology in billing models and customize solutions

-- Break --

M. C. Battilana
Founder and CEO- Cloanto

Software Update Strategies

Dave Collins - SoftwarePromotions
More sales for nothing and your clicks for free

Assuming you already have a healthy number of targeted visitors to your website, most of whom leave without buying, why spend money on bringing in more traffic? If you're only converting a small percentage to sales, any external publicity will be throttled from the outset. This session will focus on how to stop burning and start turning visitors into sales.

*/+Event- und Networking-Dinner-Conditions: At 07:30 pm on Saturday and at 08.:00 p.m. on Sunday until latest 11:00 p.m. there will be the networking dinner at the Conference hotel. These two networking dinners (with one beverage) are included with the full conference registration. (150 or 170 Euro).

After this networking dinners there will possibly be additional events that are free to access for all participants.

These events are either planned and payed for in coordination with a sponsor or solely by the ESWC e.V. If planned by the ESWC e.V. you pay what you eat or drink (especially at the Friday Pre-Event). The relevant sponsor or the individual participant at events where you pay what you eat or drink is responsible for the event itself. No member of the ESWC e.V. or member of the board can be made responsible in any legal form. All legal claims towards the ESWC e.V. or any appointed representative of the ESWC e.V. concerning personal or injury or damage or loss of property or belongings, or due to natural catastrophies, accidents or terrorist actions - are excluded. By taking part in these events every individual participant and any company or business entity declares its consent to these conditions. Any registered participant may take part in these events. Additional persons (friends, spouses, partners, family etc.) receive - on written request - an access badge free of charge, that is exclusively valid only for the concerned event. Only through this written note the participation of additional persons is possible. Please register additional persons until October 15, 2010 by writing to event <at> euroconference.org. Please keep the confirmation by the ESWC in printed form with you. Thank you very much for your understanding.!

*The compilation of our schedule is an evolutionary process in its best sense, since it is open to suggestions and ideas of creative people like you. Therefore changes and alterations to this schedule may happen without further notice.

Current version as of September 03, 2010