Conference and Sponsors`facilities of the ESWC 2011

Juergen Weichert
deal united GmbH

How to use Facebook Credits – an introduction to creditsrewards

Facebook and Facebook Credits sometimes seem like a buzz topic. See this session to learn, how you can generate actual revenue from FaceBook Credits by using creditsrewards.

A few highlights:

— Incenting your customers to participate and buy
— Customers choosing the offer with credits
— An addition to your marketing programs
— The exclusive payment system for +2000 FB games
— Increase conversions,clicks,&impressions
— Without extra media costs per acquisition
— 70% of people who receive FB credits tell their friends
— Leverage that over 800 million people worldwide

Patrick Foley - Microsoft ISV Architect Evangelist
and Cofounder of the Startup Success Podcast

Microsoft for (Micro)ISVs

Is Microsoft still relevant for small software companies? In the age of the iPad and Android, why should an independent developer care about Microsoft? Does ANY technology stack really matter to your business success? In this talk, Patrick Foley will provide an overview of the most relevant Microsoft technologies for (Micro)ISVs, a primer on how to partner with an 800-pound gorilla, and a caution about how much or how little technology decisions determine your success as a software business.

Alwin Hoogerdijk
How to sell more stuff to your existing customers

Attracting and converting new visitors is very important, we all know that. But don’t ignore your existing customers. There’s good money to be made selling more stuff to people who already purchased from you before.
This session will focus on cross- and up-selling to existing customers, using email campaigns, newsletters, auto-responders, Facebook, Twitter, etc...

Marcel Hartgerink
WIBU- SYSTEMS

Online license distribution and management

Maximize the turnover of your software by using an online tool to generate licenses, keep track of the licenses in use, activate extra modules, rollout and extend time-limited licenses, control pay-per-use licenses and allow customers to buy extra network licenses. New in the CodeMeter License Central are the special bundles for micro-ISV's and start-ups and extra samples of links to
WebShops and CRM-packages. With a short demo of the tool to transform any executable within minutes to a proper protected and licensed one.

Adriana Iordan
Chief Product Evangelist - Avangate

Performance Marketing Techniques
for the Software Market

In this presentation Adriana will cover how to drive success with performance marketing techniques in the software vertical. She will also offer insights on the rapidly changing software market and the resulting need for software companies to optimize their marketing and online sales processes and to gain access to new sales channels.

Yuval Ziv(Gate2Shop)
Rest of World, BRIC Countries and Selling Software Online Effectively

Software developers can have a really nice product that is a labour of love, but it's a shame if they don't really know how to get the best from it when it comes to e-commerce and promoting/selling their product. Our lecture will educate developers on some key mechanics of ecommerce, especially in BRIC countries (Brazil, Russia, India, China) and Rest of World, helping them to successfully promote and sell their products online. We will also talk about why it is important to have the relevant payment options in different regions, and developments that allow failed or declined transactions to be converted into successful sales. This lecture will help developers sell their software more effectively, making informed decisions and getting the most of the hard work that goes into producing the software in the first place.

Rune Bjørnstad - MountFocus
Does your business exist for you, or do you exist for your business?

Being a lifelong self-employed developer, Rune has experienced the challenges of trying to be all things to all customers, hiring help to ease his workload, only to find that his workload remained the same - always knowing that something was not right, but never knowing what it was. In this session he talks about how participating in a business coaching program has fundamentally transformed the way he runs his business, and how you can too.

Chris Bray - IBM Software Group
IBM`s perspective on the key technologies of today

The pace of technological innovation continues to ever increase. For IBM, which celebrated its 100th birthday this year, to continue to compete successfully and deliver to its customers, it must evolve with the times. This session will give IBM's perspective on the key technologies of the moment, including a look at Watson, the first in a new generation of learning systems, and will look at how IBM Software Group is positioning itself to meet the challenges of the next few years.

Nikos Bozinis - Cracktracker.net
Earning more by measures against Software Piracy

Software piracy is a big deal, and costs us all. If you have given up on the piracy war thinking it is a hopeless waste of time and effort, think again! Now you can plug some of the profit leaks by tracking and removing illegal downloads of your software titles.

-- Break --

Dave Collins - SoftwarePromotions

Your Website: 23 Ways to get it very, very wrong

Your online business is a beautiful and delicate thing. Nothing will give you as much satisfaction as polishing, tweaking and perfecting it. There is, however, a very real threat of acquiring customers along the way. Here's the problem: customers have the potential to distract you endlessly with their demands, opportunities and purchasing. This presentation will make sure that your website is well protected, with the aim of converting all potential customers to departing visitors as efficiently as possible. Most attendees of the European Software Conference will probably be employing less than half of these opportunities. Let's get rid of your customers once and for all. Terms, conditions and mild-sarcasm may apply.

Adam Wright - Black Pepper
Agile software - One Week Iterations:
You are Joking, right?

This is a practical session, looking at the tools and techniques that can make our iterations shorter.
Why would we want shorter iterations? Primarily to improve inefficient practices in typical projects, but also to help us cope with increased complexity, more innovation, greater flexibility and rapid changes in scope.

Benefits of shorter iterations can be significant
- Reduction in overheads
- Faster feedback
- Identify design issues quicker
- Adapt to changing business quicker
- Faster customer buy-in

-- Break --

M. C. Battilana
Founder and CEO- Cloanto
Running a Successful Email Upgrade Campaign

A mailing is not just a mailing: it is the culmination of months of hard development work and an opportunity to interact with customers, to monitor quality and to motivate the entire team. Practical examples, technical details and checklists.

Anna-Jayne Metcalfe - Riverblade UK
Software Quality for mISVs

Wrap Up

*/+Event- und Networking-Dinner-Conditions: At 07:30 pm on Saturday and at 08.:00 p.m. on Sunday until latest 11:00 p.m. there will be the networking dinner at the Conference hotel. These two networking dinners (with one beverage) are included with the full conference registration. (155 or 175 Euro).

After this networking dinners there will possibly be additional events that are free to access for all participants.

These events are either planned and payed for in coordination with a sponsor or solely by the ESWC e.V. If planned by the ESWC e.V. you pay what you eat or drink (especially at the Friday Pre-Event). The relevant sponsor or the individual participant at events where you pay what you eat or drink is responsible for the event itself. No member of the ESWC e.V. or member of the board can be made responsible in any legal form. All legal claims towards the ESWC e.V. or any appointed representative of the ESWC e.V. concerning personal or injury or damage or loss of property or belongings, or due to natural catastrophies, accidents or terrorist actions - are excluded. By taking part in these events every individual participant and any company or business entity declares its consent to these conditions. Any registered participant may take part in these events. Additional persons (friends, spouses, partners, family etc.) receive - on written request - an access badge free of charge, that is exclusively valid only for the concerned event. Only through this written note the participation of additional persons is possible. Please register additional persons until October 15, 2011 by writing to event <at> euroconference.org. Please keep the confirmation by the ESWC in printed form with you. Thank you very much for your understanding.!

*The compilation of our schedule is an evolutionary process in its best sense, since it is open to suggestions and ideas of creative people like you. Therefore changes and alterations to this schedule may happen without further notice.

Current version as of November 10, 2011